Email Marketing for Nonprofits: Best Platforms Compared

Nonprofits

Platforms with nonprofit discounts, donation integrations and pricing that suits large supporter lists.

GetResponse: Advanced Email Automation Without the Headache

A detailed look at GetResponse — an all-in-one email marketing and automation platform built for growing businesses that want powerful funnels, ecommerce tools, and data-driven results without enterprise complexity.

B2B & SaaS Coaches & Course Creators Nonprofits Shopify & Ecommerce

Advanced automation All-in-one funnels Free plan

MailerLite: Simple and Scalable Email Marketing

A detailed look at MailerLite, designed for beginners and small businesses who want easy-to-use email marketing with automation, landing pages, and ecommerce integrations.

Creators, Bloggers & Authors Nonprofits Photographers & Creatives Small Business

Beginner-friendly Free plan Landing pages

AWeber: Simple, Reliable Email Marketing for Small Businesses

A detailed look at AWeber, designed for small businesses, creators, and beginners who want easy-to-use email marketing with automation, templates, and integrations.

Creators, Bloggers & Authors Nonprofits Small Business

Beginner-friendly Free plan Landing pages

Brevo: Powerful Automation and Simple Email Marketing for Growing Businesses

A detailed look at Brevo, designed for beginners and growing businesses who want an approachable, scalable email marketing platform with automation, integrations, and practical features.

B2B & SaaS Nonprofits Shopify & Ecommerce Small Business

Beginner-friendly Built-in CRM Free plan

Choosing email marketing for a nonprofit

Nonprofits usually have big lists, small budgets and supporters who engage in waves: around campaigns, events and year-end giving. That changes which platform makes sense.

What to look for

A nonprofit discount. Several platforms offer one, but the size and conditions vary. Each listing here notes the published discount, if there is one.
The pricing model. If you have a large list but only email a few times a month, paying per email sent can cost far less than paying per contact.
Donation and CRM integrations with the fundraising tools you already use, so gifts and supporter history sync automatically.
Segmentation by giving history. First-time donors, monthly donors, lapsed supporters and volunteers need different messages.
Simple automations: a welcome series for new supporters and a thank-you email after every gift.
Easy enough for volunteers. Whoever sends the newsletter next year may not be the person who set it up.

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