About Which Email Platform
Most "best email marketing software" lists rank the same ten tools for everyone. But a nonprofit, a Shopify store and a real estate agent need very different things from email, and the cheapest option at 500 contacts is rarely the cheapest at 10,000.
Which Email Platform sorts email marketing tools by the kind of business you run. Pick your industry and you'll see the platforms that fit it, with the details that actually decide the choice:
- What it costs at your list size. Every listing shows the free plan, the starting price, and the price at 1,000 and 10,000 contacts.
- How it charges you. Per contact, per email sent, flat rate or lifetime deal. The model often matters more than the headline price.
- Industry deal-breakers. Nonprofit discounts, built-in SMS, native Shopify apps and whether the provider will sign a HIPAA Business Associate Agreement.
How we check the details
Prices and plan limits come from each vendor's own pricing pages and help docs, and every figure is checked a second time before it's published. Each listing shows the date its pricing was last checked. Email platforms change their plans often, so always confirm the current price on the vendor's site before you buy.
Some links on this site may be affiliate links. That never changes which platforms we list for an industry or what we say about them.
Suggest a tool
Know a platform built for your industry that isn't listed yet? Use the submit button to suggest it.
