A detailed look at Mailchimp, the beginner-friendly email marketing platform that helps creators, small businesses, and ecommerce stores start simple, automate campaigns, and scale as their audience grows.
Small Business
Easy-to-learn email platforms with free plans and pricing that grows with your list.
A detailed look at MailerLite, designed for beginners and small businesses who want easy-to-use email marketing with automation, landing pages, and ecommerce integrations.
A detailed look at AWeber, designed for small businesses, creators, and beginners who want easy-to-use email marketing with automation, templates, and integrations.
A detailed look at Systeme.io, designed for beginners and growing businesses who want an all-in-one platform for email marketing, automation, and sales funnels.
A detailed look at Brevo, designed for beginners and growing businesses who want an approachable, scalable email marketing platform with automation, integrations, and practical features.
Choosing email marketing for a small business
Most small businesses don't need the most powerful platform. They need one they'll actually use every week, at a price that still makes sense when the list doubles.
What to look for
- A usable free plan or low entry price. Check the contact and monthly send limits. Some free plans cap one but not the other.
- Pricing at your next milestone. A tool that's cheap at 500 contacts can cost several times more at 5,000. Compare the price at 1,000 and 10,000 contacts on each listing.
- Templates and a drag-and-drop editor so a newsletter takes an hour, not an afternoon.
- A welcome sequence on the cheapest plan. Basic automation is where email starts paying for itself.
- Integrations with what you already run: your website builder, booking tool or point-of-sale.
How the platforms here are compared
Every listing shows the free plan, the pricing model (per contact, per email sent or flat rate) and what you'd pay at 1,000 and 10,000 contacts, so you can shortlist on cost before you read the reviews.